Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group created to help pressure brands to pull their ads from Breitbart and other right-wing media entities. Since just over a week after the 2016 election, Sleeping… https://www.adweek.com/agencies/the-daily-caller-names-founder-of-sleeping-giants-which-organized-breitbart-advertiser-boycotts/