ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical and what it means for the future.
After years of hype around artificial intelligence (AI), top chief marketing officers have started to figure out how the tech can make their marketing work better and faster.
In October, Intuit’s marketing boss Thomas Ranese told ADWEEK that 83% of its 18,200 employees now use AI at work, marking a 60% jump in adoption over the past nine months.
So what does it mean for the TurboTax owner’s marketing team? Well, its in-house generative AI tool, Marketing Studio, can now create an entire campaign–from brief to creative to CRM strategy–in under an hour.
