The Goodles Approach To Category Disruption

  Rassegna Stampa, Social
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Led by CEO and co-founder Jen Zeszut, GOODLES has transformed the sleepy mac and cheese aisle into one of the most exciting spaces in grocery. With a healthy recipe and an unapologetically fun voice,  GOODLES is now growing more than 10x faster than its category, outperforming sector giants in dollar velocity.

https://www.adweek.com/brand-marketing/the-goodles-approach-to-category-disruption/