This year’s abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy national attention was in 1896, where a rail line in Texas staged an event in which two trains… https://www.adweek.com/creativity/the-15-best-branded-stunts-and-activations-of-2018-so-far/