Trust In AI Search Could Drop With Ads, Survey Shows via @sejournal, @MattGSouthern

  Marketing, News, Rassegna Stampa, SEO
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  • A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search.
  • Most US adults say ads in AI search results would reduce their trust in those results.
  • Early advertiser data from ChatGPT’s ad pilot offers limited context.

An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.

https://www.searchenginejournal.com/trust-in-ai-search-could-drop-with-ads-survey-shows/571240/