Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build outside the constraints of the festival grounds.
Off-site events felt smaller and more exclusive, and some with even better perks. Calling them “parties” would’n’t be accurate; these experiences were fully built out productions with strong programming, big sponsors, and design choices made for social.
Here are a few activations that made the festival fringes feel like the center of gravity.
Rhode
Rhode turned a product drop into a destination with a full-day setup in Indio for rhode x the Biebers.