What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment

  Rassegna Stampa, Social
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Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about.

But tucked inside one of the unlikeliest corners of the industry, a small editorial operation is quietly building a model that could offer a blueprint for other brands looking to reimagine their marketing strategy.

The food media brand Taste and its podcast, This is Taste, are on pace to break seven figures in revenue by 2027, a milestone reached by an effective team of one operating inside Crown Publishing, an imprint of Penguin Random House.

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