Every September, leadership teams vanish into meeting rooms for their annual planning off-site. The objectives are usually universally agreeable, come from the very top, or both. They might, for example, seek to grow by 7%, gain market share, and improve margins.
Once the growth ambition has been agreed, each function puts its favorite initiatives on the table, and that’s when the real work starts.
Marketing wants to refresh the communications platform and double down on innovation.
Revenue management wants to revisit pricing architecture.
Sales pushes for new commercial capabilities.
Sustainability has new ESG priorities.
Of course, everyone agrees that some kind of company-wide AI program has to be part of the plan.
