Honeywell is the latest client to turn to a holding company’s dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a custom team called C2W, created by combing resources from a range of IPG agencies, as its new global agency of record following a review. The multiyear assignment… https://www.adweek.com/agencies/honeywell-selects-custom-ipg-agency-as-aor/