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On Wednesday, the venture capital firm Slow Ventures unveiled three of its latest investments, none of which, if you can believe it, have anything to do with artificial intelligence, agents, or wearable technology.
Instead, the Slow Ventures team has taken equity stakes in three creators—Erin McGoff, Will Lasry, and Kyle Lee—whose areas of expertise lie in career advice, textile manufacturing, and commercial fishing, respectively.
The investments, which range from $1 million to $3 million, are among the latest that Slow has made in the creator economy, according to Megan Lightcap, a partner at the firm. McGoff received a $1.5 million investment, while Lasry raised $2.5 million. The firm declined to specify how much Lee raised, saying only that it fell within its typical $1 million to $3 million range.
The deals are not all new—Lee raised in 2025, while McGoff and Lasry raised this spring and summer—but none of them have been made public until now.
With the three investments, Slow now has seven completed investments, two in progress, and expects to ultimately back roughly 20 creators in total, according to Lightcap. The financing for the investments comes from the $64 million Slow Ventures Creator Fund, which the company debuted in February 2025.
The fund, alongside the $250 million investment vehicle raised by CAA and IMC in June, represents one of the most prominent examples of institutional capital to be earmarked for use in the creator economy.
The creator economy has experienced bursts of investment before. Notably, during the heady days of the pandemic, creator economy platforms like Jellysmack raised hundreds of millions of dollars, only to retrench sharply as the market cooled. But the ecosystem has matured in recent years, attracting more consumer attention, a greater share of marketing budgets, and a mix of interest and concern from incumbent media operations.
Creator businesses are inherently smaller than traditional startups, often centered around just one person. And they prize financial discipline not as an abstract value but as a necessary precondition for survival. Their competition, of course, is everything else on consumers’ feeds, most of which is user-generated and produced for little to no cost.
As a result, firms like Slow have had to craft new strategies for getting involved with creators, according to Lightcap. Rather than invest in a specific product, for instance, Slow invests in a holding company launched by the creator, taking an equity stake that is generally below 15% to 20%, typically.
The structure is comparable to investing in Beast Industries rather than Feastables, per Lightcap. Slow is betting on the entrepreneur and the ecosystem of businesses they might ultimately build.
