RaceTrac, a chain of gas stations and convenience stores largely located in the Southeast, has launched a retail media network.
Jamie Miller, vp of marketing for convenience at RaceTrac, told ADWEEK that its Trac Media Group will leverage its loyalty program of 6 million members. Miller said the company has invested in its loyalty program over the past two years, making now the time to invest in advertising.
“We had a little bit of work to do to get up to speed on that in order to lay the foundation for us to be able to move forward with a retail media network,” Miller said.
