Two months into the job, Target’s new chief marketing officer has some ideas of how the retailer will return to the forefront of culture.
Mark Weinstein, former CMO of Hilton, was named CMO of Target in September. At Hilton, he spent 16 years overseeing the company’s global brands, from high-end luxury destinations to boutique hotels and budget chains.
Weinstein gave a preview of what to expect from his leadership at Target while speaking at ADWEEK House: Commerce Summit in Los Angeles during one of his first public appearances in the role. Weinstein’s mandate is to return the more than 60-year-old retailer to sustainable, long-term growth.
