July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network’s research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related… https://www.adweek.com/digital/indoors-in-july-console-games-were-one-of-facebook-iqs-topics-to-watch/