In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny–including from our most senior leaders–nothing was more ready for disruption than online and app-based dating. Bumble, launched in 2014, saw that need and filled it with an app that put the control… https://www.adweek.com/brand-marketing/on-the-road-to-brandweek-bumbles-alexandra-williamson-discusses-their-shift-to-social-and-targeting-gen-z/