The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she’s wearing. She has a crap job in a dreary factory (potentially hazardous to her health in many ways), and her sole dinner companion is her smartphone, though the translucent blobs of pink-food… https://www.adweek.com/creativity/this-dystopian-sci-fi-short-is-a-surprisingly-effective-way-to-promote-wool/