It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance and profit. At its core, distributed ledger technology (DLT) really does have the power to transform an industry and unlock massive value for advertisers… https://www.adweek.com/programmatic/how-to-overcome-obstacles-and-create-winning-ad-tech-blockchains/