Renault Italy Is Selling a Limited-Edition SUV Through a Facebook Messenger Chatbot

  Rassegna Stampa, Social
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Renault Italy is bringing 100 of its Captur Tokyo Edition, a limited-edition SUV, to the market–and it will sell them for the first time through a Facebook Messenger chatbot. To honor the Japanese capital, the French carmaker with agency Publicis Italy has introduced the SUV with its own Instagram Stories series, “Tokyo Stories,” conveyed through… https://www.adweek.com/programmatic/renault-italy-is-selling-a-limited-edition-suv-through-a-facebook-messenger-chatbot/