Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch’s, the world’s leading maker of Concord and Niagara grape-based products, turned to an unexpected partner to rebrand its core lineup. Barton F. Graf is best known for ads that blend the… https://www.adweek.com/brand-marketing/welchs-smashes-the-hell-out-of-some-grapes-in-its-humorously-horrifying-new-ad/


