Ikea’s latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a subtle nod to the product. Both advertisements, each in slightly different ways, show how the ever-evolving family and social structures are crucial to capture visually… https://www.adweek.com/creativity/ikea-sold-a-product-on-a-global-scale-by-tapping-into-local-values/