Back in the old days–that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator–there was room in advertising for nuance. Companies lived in a safe place where they could tow the center line. Taking risks was largely verboten for large consumer brands. An advertising message that was found… https://www.adweek.com/brand-marketing/how-the-trump-presidency-has-forced-marketers-to-completely-rethink-their-tactics/


