There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it’s stylized to the point of being universally generic. But the best global ads instead tell a universal story, one that anyone on Earth can… https://www.adweek.com/creativity/need-a-bit-of-holiday-warmth-this-ads-animated-tale-of-a-nervous-elf-is-on-par-with-pixar/