Jewelry maker Alex and Ani unveiled @BeABetterGifter, a Twitter handle that will provide gift-giving advice to shoppers. However, the unique thing about @BeABetterGifter is that the advice will come from actual human beings–members of the company’s customer experience team–and not from a bot. Alex and Ani is using Spredfast’s social listening tool to find tweets… https://www.adweek.com/digital/alex-and-ani-wants-to-help-stumped-holiday-shoppers-beabettergifter/