Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Cision buys Falcon.io, adding social management features to its earned media stack
  Jan 3, 2019 by Barry Levine

  The company can now offer a full social media listening and management suite, along with its PR tools.

• Facebook adds new reporting for Click-to-WhatsApp ads
  Jan 3, 2019 by Amy Gesenhues

  Ad campaign objectives now include traffic, conversions (for website), and post engagement.

• Retail in 2019: Store evolution, tech adoption and what it will take to win
  Jan 3, 2019 by Greg Sterling

  Three retail experts weigh in on the the future of the store.

• CDP sector grew 23%, saw first major acquisitions in second half of 2018
  Jan 2, 2019 by Barry Levine

  The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.

Search News From Around The Web:

• A Look Back At Seo In 2018 & Predictions for 2019, RankRanger
• Amazon Alexa Skill Counts Rise Rapidly in the U.S., U.K., Germany, France, Japan, Canada, and Australia, Voicebot
• Get Started With Google’s Custom Intent Audiences for Display & YouTube, Metric Theory
• Google Feed Rules Offer Value, but Can’t Replace Enterprise Options, Merkle
• Google Showing Zero Results For Record A Video Result, Search Engine Roundtable
• Judge dismisses suits against Facebook, Google, Twitter in San Bernardino shooting, NBC News

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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