Wendy’s used the recent addition of its Spicy Crispy Chicken Sandwich to its 4 for $4 menu as an excuse to spice up some Twitter profile pictures.
The fast-food chain received nearly 25,000 replies to this tweet, and it chose 131 of them to bring the spice to, including brands such as Adobe Photoshop, Chips Ahoy, Looney Tunes and Toyota.
Adweek was fortunate enough to be one of the 131.
https://www.adweek.com/brand-marketing/wendys-spices-up-other-brands-twitter-profile-pictures/