This Sunday, outdoor outfitter Bass Pro Shops will run its first Super Bowl ad, a 60-second spot co-branded with sister chain Cabela’s. The competitors merged in 2017 with Springfield, Mo.-based Bass Pro’s $4 billion acquisition of Nebraska-based Cabela’s.

https://www.adweek.com/brand-marketing/bass-pro-and-cabelas-super-bowl-ad-urges-cooped-up-americans-to-get-outside/