Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

  Rassegna Stampa, Social
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As the Covid-19 pandemic turned everyone into a bit more of a homebody over the past year, iRobot has seen consumers place more priority on keeping their living spaces clean.

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https://www.adweek.com/commerce/challenger-brands-irobot-adapting-home-cleaning-covid-19/