The increase in buy now, pay later (BNPL) services has been exponential since the beginning of the pandemic. Top BNPL apps have seen 46% year-over-year app install growth, and monthly active users climbed by 186%. Buy now, pay later services such as Klarna, Affirm and Afterpay offer financing plans that allow consumers to split a purchase into multiple payments.
Rachel Monfre is associate director on the digital strategy team at Merkle.
https://www.adweek.com/commerce/how-to-capitalize-on-the-growth-of-buy-now-pay-later/
