Bud’s Made in the U.S.A messaging follows Anheuser-Busch’s commitment to “American Beers and American Careers,” as President Donald Trump’s tariffs have reshaped supply chains and increased the cost of imported goods.

The group will also feature national ads for its Bud Light and Michelob Ultra brands during the 2026 Super Bowl broadcast, making it one of the top advertisers in this year’s event.