Eight in 10 parents feel the threat of school violence has affected childhood today, according to a February survey from KRC Research. 

BBDO NY has worked with Sandy Hook Promise over the past decade, including on the 2020 Emmy Award-winning PSA, “Back-to-School Essentials.” 

“We’re still steadfast in our commitment to educate people to know the signs of school shootings,” Chris Beresford-Hill, worldwide chief creative officer of BBDO, said in a statement, adding that the agency’s ads for Sandy Hook Promise have engaged millions of viewers and garnered more than 300 industry awards.