Inspiration and mood board creation

Marketers’ creative processes such as mood boards and product mock-ups are getting a generative AI lift with Firefly Vector.

Adobe is using the gen AI capabilities of Adobe Illustrator through Firefly Vector, currently in beta. The Text to Vector Graphic feature within Illustrator generates a wide array of editable vector graphics through text prompts, a feature similar to Adobe’s Generative Fill in Photoshop.

The new model was trained on licensed content, such as Adobe Stock, and public domain content where the copyright has expired, and generates high-quality vector output specializing in scenes, icons and patterns.

Built-in tools let people capture images of physical objects, such as bottles or T-shirts, and apply vector art, such as logos, onto these objects with precision and ease.

“It could be a T-shirt with creases and [the tool] will understand that and do a good job of placing a logo on a 3D object,” said Costin.