On | “Real Energy”
On’s latest campaign for its Cloudmonster 3 collection pushes back against performative run culture, following real athletes through their pre- and post-run rituals in a moody film shot across early mornings and late nights. It’s set to a Fred again… and Jamie T collab that builds just like a good run should.
Hoka x Foot Locker | “Right Shoe, Wrong Gucci”