Maybelline | “Maybe It’s…”

Miley Cyrus joins a long line of Maybelline muses. The pop star put her own spin on Maybelline’s iconic jingle to kick off a global partnership with the makeup brand. “I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it’s powerful and personal,” Cyrus said in a statement. 

FedEx | “The Real Power Move” by BBDO

FedEx pokes fun at old-fashioned corporate power moves, like showing up purposefully late to meetings, wearing a flashy watch, or making intense eye contact with colleagues. Such moves don’t help you gain an edge—they’re just awkward or creepy. The real power comes from using FedEx’s technology, according to the campaign.