Ads.Txt Mislabeling Is Flagrant and Costly. Here’s What’s Being Done About It

  Rassegna Stampa, Social
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While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research.

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https://www.adweek.com/media/state-of-transparency-ads-sellers-guide/