Adtech company StackAdapt today announced a direct integration with free, ad-supported streaming service Tubi to bring the streamer’s video ad inventory into StackAdapt’s demand-side platform. The deal lets advertisers buy ads directly through StackAdapt to run on Tubi’s content.

The integration follows a similar tie-up between Netflix and Amazon Ads, which announced last month that Netflix ad inventory would be available in Amazon’s DSP, beginning in the fourth quarter.

Tubi’s content includes Hollywood movies, TV shows, creator-led stories, and Tubi Originals. Tubi claims to have more than 100 million monthly active users.

The deal “allows Tubi to tap into StackAdapt’s diversified demand footprint—spanning holding companies, mid-market independent agencies, and SMBs—ultimately driving greater yield, attracting a wider mix of advertisers, and enhancing the viewing experience for our fans,” Vijay Rao, svp of partnerships at Tubi, said in a statement.