The Covid-19-induced collapse of ad spend in 2020 has been well-documented. But as the nation heads into a more optimistic spring with more vaccinations on the horizon, Nielsen is predicting that advertising spend—likely led by big-ticket advertisers—is heading back up.
https://www.adweek.com/convergent-tv/advertising-spend-expected-to-trickle-back-to-tv-as-consumers-embrace-streaming/
