ADWEEK is launching new products and bolstering its previous offerings, including giving marketers the chance to be a part of a new newsletter, introducing an improved in-house studio, and providing more opportunities around events and its Marketing Vanguard franchise.

The news was announced last week during an Outlook panel at ADWEEK House amid this year’s Advertising Week.

On Thursday, during a group chat, which was introduced by ADWEEK’s executive chairman, Rich Battista, members of the ADWEEK team, including Mark Stenberg, ADWEEK’s senior media reporter; Zoë Ruderman, the company’s chief content officer; Jenny Rooney, chief brand and community officer; Ryan Hoover, vice president, head of branded content studio; and Chelsea Bakken, head of audience development and social, dove into trends in the marketplace and explored how the new offerings can connect with marketers.

Among the new products, ADWEEK recently introduced On Background with Mark Stenberg, a buzzy weekly newsletter that goes behind the stories driving media news. Meanwhile, Hoover discussed how Ctrl+A, ADWEEK’s rebranded in-house studio, can work with advertisers across a variety of touchpoints from video to events.

The group also discussed more opportunities around ADWEEK events and its ADWEEK House format, as well as the company’s other franchises. Among recent highlights, the company expanded its Marketing Vanguard franchise to include Agency Vanguard, which provides another way that the company is connecting with different communities in the marketing and advertising ecosystem.

“Being an agency executive is worlds apart from being a creator, which is worlds apart from being a brand manager at P&G,” Rooney said. “The diversity of individuals who work in this industry is vast, but from where we sit, we have that vantage point that can look across all of that.”