In February, ADWEEK hired Liz Kneebone as vice president of community programs and development to lead the creation of the membership initiative.  

Kneebone was previously vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers (CMO). 

In her nearly three years with the ANA, Kneebone organized gatherings of CMOs at events such as Cannes Lions and the IAA World Congress; helped increase membership in the Global CMO Growth Council by more than 100; and launched the ANA Sustainability Collective, which is now composed of more than 400 marketing practitioners dedicated to driving inclusive and sustainable business growth. 

“The industry doesn’t need just another CMO community—it needs a resource that’s deeply connected to what’s happening now, as leaders make decisions that define the future of their brands in real time,” says Kneebone. “Marketing Vanguard offers a seat at the table with the executives who aren’t just reacting to change—they’re driving it.”