Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
On this week’s episode, we are traveling back to November 2021 for the Brandweek Sports Marketing Summit, where this baseball legend has quickly established himself as a leading marketer through his Miami-based investment firm that includes dozens of investments in brands like Presidente USA, GoPuff and Wheels Up, as well as through partnerships with Mastercard, Hims & Hers and Goli.
https://www.adweek.com/brand-marketing/adweek-presents-alex-rodriguez-on-elevating-brands-through-authentic-collaborations/