Aside from its purpose work, Mother London also executed a number of outstanding pieces of work for clients KFC, Samsung, Uber Eats and Ikea over the past year.
How it’s building a better agency: “We have few rules, but we are guided by our trinity: Make the best work we possibly can, have fun and make a living. And always in that order,” said Felix Richter, partner at Mother London.
Rethink Canada
Rethink is known for its consistently strong Heinz work, but the agency created culturally-resonate pieces of work for a number of brands, including KitKat’s Ramadan Iftar Bar, which was widely praised for how it reached Muslims, and a heart-warming film about a boy, troll … and Ikea furniture. And of course the Heinz work is worth highlighting as always, including a campaign that calls out restaurants that fill up Heinz bottles with generic ketchup and one of the first buzzy uses of AI, which asked AI what ketchup looks like. Spoiler: AI kept spitting out images of Heinz ketchup.
The agency, which boasts a 90% retention rate, has added a PR and brand narrative team to support its clients, and the shop is pursuing its B Corp certification.
How it’s building a better agency: “Our vision is to set the standard that other creative businesses strive to be and we live that through all of our actions, well beyond advertising,” said Sean McDonald, global chief strategy officer and partner, Rethink.