Within the next decade, industries will have to expand, contract, transform and innovate in order to keep our climate livable. By 2030, scientists say, we will have to cut our greenhouse gas emissions in half—and begin pulling unavoidable pollution back out of the air through natural and technological means.

Throughout that process, marketers and advertisers have a critical role to play. Brands can make sustainable living more desirable: innovating for lower impact and then connecting the dots between cleaner products and a climate that remains safe for people all over the world.

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