How it’s building a better agency: “Our thing has always been about hiring people with interesting, diverse perspectives on the world, and then supporting them to bring those unique points of view to the work we do. When you can find ways to mash up interesting people with interesting brands, that’s when you find your way into culture,” said Lieberman. “But now we’re leaning into that philosophy more than ever. Because we’re focused on having our people feel a real sense of ownership over the entire surface area of a brand—not just the ads—so that they’re thinking about the whole thing holistically.”