Since 1985, ADWEEK Agency of the Year has honored agencies that set the benchmark for excellence in the advertising and marketing industry, demonstrating creative bravery and strategic excellence while maintaining a solid business foundation—and cultivating a place where people want to work.

The ADWEEK team is proud to announce this year’s shortlist, honoring the most creative, innovative, and impactful agencies of 2025.

The final winners of the 40th annual Agency of the Year awards will be revealed in the December issue of ADWEEK—in print and online—on 12/9.

Agency of the Year 2025 Shortlist

Agency Network

• Acceleration Community of Companies (ACC)
• FCB
• GUT
• McCann
• MSQ Partners

Breakthrough

• ATTN:
• Courage
• Sounds Fun
• Special US
• SuperBloom House

Global

• JOAN Creative
• McCann
• VML
• Wieden+Kennedy

International

• LOLA MullenLowe
• Rethink
• Serviceplan
• VCCP

Midsize

• BBH USA
• Colle McVoy
• Crispin
• Known
• New Engen

Multicultural

• alma
• DDB Latina Puerto Rico
• IW Group
• the community

Independent

• Known
• Giant Spoon
• Mischief @ No Fixed Address
• Rethink
• Special US

Innovation

• Code and Theory
• Digitas
• FIG
• Silverside
• Zulu Alpha Kilo

Small

• Brains
• DNA&STONE
• Loop
• MIRIMAR
• PREACHER

Social Media / Influencer

• ATTN:
• Billion Dollar Boy
• Loop
• VaynerMedia
• Whalar Group

U.S.

• 72andSunny
• Goodby Silverstein & Partners
• MIRIMAR
• Mischief @ No Fixed Address
• Special US