This post was created in partnership with PayPal
Key takeaways
- Many consumers are ready to embrace new tech tools like smart wallets, auto checkout, and AI companions.
- There’s a huge potential for brands that adapt AI into their technology solutions.
- Businesses are turning to AI for content consumption and personalization.
Consumer adoption of smart wallets, AI companions, and auto-checkout is rapidly transforming the commerce landscape. Brands must adapt as shopping becomes more AI-driven, seamles,s and accessible.
During an ADWEEK House Miami Group Chat co-hosted with PayPal, a panel of industry leaders explored how transactions, data, and agentic AI can meet consumer demands and unlock new opportunities.
A partnership for convenient payment options
Mark Grether, SVP and general manager at PayPal Ads, and Matt Rubin, chief digital officer at Popeyes, began the conversation by discussing their partnership. Popeyes has integrated PayPal and Venmo as payment options in its app to make group ordering and payment splitting easier.
Grether emphasized that the Popeyes partnership helps make the app payment process as frictionless as possible. “The consumer doesn’t need to go where the merchant is, but a merchant actually comes to where the consumer is,” he explained. “I think that is a big mind shift and change in our industry, and it’s a mutual opportunity for us to enable the merchants to be where the consumers are, as opposed to vice versa.”
Rubin agreed about the need for payment convenience. “We’re trying to think of ways that we can engage our group audiences through Venmo and grow a big opportunity segment for the business,” he shared.
The implications of agentic commerce
