WMUR news director Alisha McDevitt has been promoted to president and general manager of the Manchester, N.H. ABC affiliate.

McDevitt has worked at the Hearst owned station for nearly 30 years and takes over for Andrew Vrees, who was recently named president and general manager of WCVB, Hearst’s ABC affiliate in Boston.

“Alisha has been instrumental in the success of WMUR throughout her entire career in television,” said Hearst Television president Michael J. Hayes. “Her accomplishments overseeing the WMUR newsroom, building upon the station’s nationally recognized news brand, and forging deep relationships across New England made her the ideal person to lead this station which is so important to the region and the country.”

McDevitt started working at WMUR part time and joined the station full-time in 1995 after graduating from the University of New Hampshire. She was promoted to WMUR’s political producer in 1998, then assistant news director in 2003, and news director in 2009.

McDevitt serves on the board of the Radio Television Digital News Association (RTDNA) and on the ABC News Advisory Board. She was named the New Hampshire Association of Broadcasters Broadcaster of the Year in 2019. In addition to her degree from the University of New Hampshire, McDevitt is a graduate of the NAB’s 2023 Business Leadership Training program and the Hearst Management Institute, an executive leadership training program.

She has also completed five Boston Marathons to raise funds for Special Olympics of New Hampshire and Tedy’s Team.