Amazon is putting an AI “creative partner” directly inside its ads console.
The company on Wednesday launched Creative Studio, a tool for advertisers that can research brands, generate concepts, and autonomously produce ads for Amazon’s owned-and-operated properties like Prime Video. These tools, known as AI agents, are designed to carry out tasks on behalf of humans.
”It’s a comprehensive agentic AI system that acts like a full service creative partner,” said Jay Richman, vp of product and technology at Amazon Ads. “It conducts research, generates new ideas, and autonomously operates our many creative tools on behalf of the advertiser.”
Creative Studio sits within Amazon’s ads console, which covers both sponsored ads and its demand-side platform, or DSP, across Amazon properties.
