Alexa+, the version of Amazon’s AI agent Alexa that launched in February, is “much more intelligent, much more capable and able to take real action,” Jassy said. So far, there are more than 100,000 people using Alexa+.

“We have over a half billion devices out there in people’s homes and offices and cars, so we have a lot of distribution already,” Jassy said. But there’ll be a learning curve for people as they get used to her increased capabilities and start to use the tech as a personal assistant, he explained.