The first mention of AI came about 10 minutes into ADWEEK’s fireside chat with Evros Group’s founder and CEO, Andreas Roell, last week at Cannes Lions. And according to Roell, the CEO could’ve pushed it further.
“I feel like this year’s Cannes is almost the reclamation of our services and the human existence in the ecosystem,” Roell told ADWEEK CEO Will Lee during the conversation.
When asked about whether the vast majority of burgeoning agentic AI marketing solutions are little more than “vaporware,” Roell said what matters to him is if the tools help with client retention. Currently, an agency’s long-held methodologies and in-house data are what give companies value and a leg up on LLMs, Roell said.
