It took greater interest in player development and narratives that not only led it to UCLA, but also fueled its investments in the Religion of Sports production company funded by Tom Brady, Michael Strahan, and Gotham Chopra, while piquing its financial interests in athlete-supported investment platform Stackwell Capital.

“Everything we do is pushing towards a desired action and outcome,” Feldstein said. “So we know how to drive those actions that are needed.”