It’s safe to say different forms of TV make it hard for advertisers to keep track of who they’re reaching and where, especially when the inventory is scattered.
https://www.adweek.com/programmatic/ampersand-is-an-official-seller-of-altices-addressable-inventory/


Don’t miss Adweek NexTech, live this week, to explore the future of video convergence, ATV and CTV. 