Amy Gilmore is joining international strategy studio Untangld as a strategy partner.

Gilmore had been head of strategy at creative agency Accenture Song. She has also worked at Karmarama and Grey London. 

In this new position, Gilmore will be responsible for shaping the company’s strategy practice in the U.K. and Europe. She will drive evidence-based strategy and rapidly bring new thinking to life through prototyping for Untangld’s global team, as well as spearheading growth across the region, scaling the business while implementing the company’s evolved effectiveness practice and its “strategy in action” philosophy.

“Untangld is a rare thing; a thoroughly modern and progressive business of laser-sharp thinkers, tackling the meatiest of challenges facing marketers today. And all with a spirit of optimism and integrity,” Gilmore said in a statement to Little Black Book. “I can’t wait to play my part in the next chapter of growth across the U.K. and Europe, working alongside such a lovely, inspiring bunch of people.”

Emily Gray, founding partner at Untangld, added, “Five years into our journey, we’re growing across the strategy spectrum, from innovation to audience tooling to change management. Amy will play a vital role in making sure our quality scales with our growth.”

Founded in Australia in 2020, Untangld is a marketing agency that specializes in strategy, offering services like brand strategy, business strategy and communication strategy. It currently has a client list that includes companies like Prime Video, IKU, Shift, and Vida Glow.

It opened its U.K. office in 2023.